Damon Dash Does Couture

Damon Dash is to launch an upmarket clothing line with ‘couture’ sensibilities. The hip-hop mogul who is famous for wearing items only once before discarding them has decided that he wants to reflect a cleaner and more mature look for his CEO clothing line.

With his street clothing label Rocawear going strong and influenced by his fashion-designer wife, Dash has said "I
thought it would be interesting to have someone from the urban marketplace to
attack fashion from that aspect – not regular fashion, but couture."

via allhiphop.com

-Watch out also for Dash’s just-launched invite-only urban social networking site blocksavvy.com where you
can join a ‘neighbourhood’, pick which street you want to live on, shop for cool clothes and meet other select residents who share your lifestyle. Could it become the myspace of the hip-hop world?