Fast Food Ad Backlash : Spain Rather Angry At The King

A couple of weeks ago we showed you an article in a British paper about fast food advertiser tricks, today we find this article in the Guardian that tells us that the Spanish Government is trying to stop Burger King advertising its 971 calorie burgers:

Spain’s government was yesterday trying to stop the global fast-food chain Burger King advertising its biggest burgers on television as the health minister, Elena Salgado, warned of a growing obesity problem.

“They should remove it,” she said of the latest Burger King advertisement. The “burger war” began last week when Ms Salgado complained about adverts for the chain’s XXL burger which, her ministry claimed, carried about 971 calories.

Burger King then brought out advertisements for its Double Whopper with the punchline “Eat like a man!”. It was, the minister said, breaking a voluntary agreement that chains would not push clients to eat ever larger portions.

Spain tries to remove burger ads | Advertising | MediaGuardian.co.uk