Fractional Life : Fancy A Slice Of Bling?
Piers Fawkes, PSFK
Piers Fawkes, PSFK on December 18, 2006. @piers_fawkes

Once considered a leading model of wealth distribution, the timeshare industry in recent years has been beset by a bewildering array of choices designed to complicate, rather than innovate. This, however, may all might change with –a new web portal for all things fractional.

Piers Brown devised the concept while driving a supercar club-owned Ferrari F430 Spider down to the Le Mans 24 hours race during the summer.

The plan is to create a “Fractional Superstore”, aggregating the plethora of fractional lifestyle experiences into one easy reference site, and helping consumers make more informed choices.

Assets up for fractional ownership include supercars, jets, yachts, property, residence clubs, condo-homes, vineyards, racehorses and even handbags. It’s not too late to get your loved one that Gulfstream for the holidays!

Contributed by Adrian Lai

TOPICS: Automotive, Luxury
Piers Fawkes, PSFK

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that provides a go-to source for new ideas and inspiration. He also is president of PSFK Labs.