Honda Asimo

Honda ads are becoming major events in the UK. Maybe not to the same extent that the Sony Bravia Paint ad was an event, but still an event amongst the advertising community.

In order to build a bit of hype for the latest Honda ad, W+K London have started to post clips of Asimo (Honda’s very own robot) in his starring role.

They say:

“Asimo is the result of Honda R&D’s continuing exploration of new concepts in mobility. Honda has developed the capabilities of Asimo for the past 20 years and the robot – which walks on two legs like a human – is now considered the embodiment of the spirit of technological innovation at Honda.

“The objective of the campaign is to communicate Honda’s distinctive approach to technology, which is curious, approachable, warm and engaging. Very different from the Teutonic, cold approach to technology for technology’s sake that we see from most car companies.

“But Honda isn’t just a car company. We decided to feature the robot ASIMO as the personification of Honda’s approach. We have created a series of five films featuring the robot, explaining its development and showcasing its “human like” abilities, such as being able to walk up and down stairs.”

Throughout this week more and more clips are being uploaded onto the Honda website before the TV ad breaks on Friday 15th December. The clips are also available to download from iTunes. I think there’s a certain beauty to watching Asimo walk and climb stairs. It’s almost reminiscent of this from 2001 Space Odyssey.