Your go-to source for new
ideas and inspiration

Today's Ideas

Human Locator

Human Locator

By Henry Lambert on December 4, 2006

The Human Locator uses motion tracking analysis to react to people’s movements. One of the benefits of this is that advertising can become fully interactive, a step towards the projections in Minority Report.

“Currently being showcased at LaROK and 7 for All Mankind’s Soho concept store, Change. Open exclusively between Nov. 27 and Dec. 10, the store combines forward fashion with cutting edge technology and features interactive projections on the store’s mirrors and inside the spacious changing rooms.”

You can see it in action here.

Recent Articles By Henry Lambert

Advertising Planner, Editor of IF! and occasional trend spotter.

Comments

TOPICS:	Uncategorized
TAGS:	Outdoor Marketing

About Advertise Contact Tips

PSFK Events

03.30.12
PSFK CONFERENCE NYC 2012
Battery Park. Museum of Jewish Heritage
Information / Order Tickets

Twitter Conversation

Browse by Date

2012: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2011: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2010: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2009: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2008: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2007: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2006: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2005: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2004: Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Editor-in-Chief

Piers Fawkes

Managing Editor

Dory Carr-Harris

Design Director

Peter Surrena

Contributing Editors

Contributing Writers

All content is copyright their rightful owner. Republication of PSFK content should be properly credited (and linked to) as the source, including our URL: psfk.com. Consult other content owners directly about republication of their content.