iVillage Tour Doesn’t Quite Go To Plan

A tour of SecondLife organized by women’s web-network iVillage was so oversubscribed it wasn’t able to operate properly, BL Ochman reports. She says:

iVillage’s first Girl’s Night Out sounded great. Join us for virtual champagne, they said, “and an exclusive insider tour to showcase the great locations, personalities, music and content” in Second Life – and a pink HUD to wear to lead us through the various attractions.

But Girl’s Night Out quickly descended into chaos, with a swarm of avatars trying to get to the first spot, which was full, as was the second, and who knows about the third because an hour had been eaten by that time and I had to go.

We think it was an ambitious project and one that should be celebrated – what can you learn from the problems that arose?

B.L. Ochman’s weblog

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iVillage Girls Night Out