iVillage Girls Night Out

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December 11, 2006

Ladies, turn in your permission slips. iVillage is taking a field trip into Second Life this Thursday. During Girls Night Out the destination site will give members a guided tour of the virtual world. From the release:

Beginning December 14th, every two weeks the iVillage Girls Night Out events in Second Life will celebrate and showcase great locations, personalities, and content already existing inside of Second Life. Each Girls Night Out evening will be curated by a different Second Life resident and who will lead a tour of interesting local and indigenous locations already established inside Second Life. Tours will range from things like music events, discussions, tutorials, and more.

Whereas Pontiac, CNET and BMG have established branded destinations within Second Life, iVillage is tapping into an already-rich virtual culture. With 1.8 million members, the world has it’s own economy—$650,000 changes hands every day (more on that from Philip Rosedale here). “You can build anything you imagine,” says Marc Schiller, CEO of the event’s brainchild, ElectricArtists. “There’s the opportunity to explore creativity in new ways and share it with others.” Then once you get the lay of the land, sell it for millions.