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Lost: The Aim to Break the Record

LOST is a student project. The aim of LOST is to show how 7 million people connect to one another, and break the record for the game with the most...

Ozgur Alaz, Promoqube
Ozgur Alaz, Promoqube on December 12, 2006.


LOST is a student project. The aim of LOST is to show how 7 million people connect to one another, and break the record for the game with the most players ever!

To play the game, you need to find an invitation . There are invitations on the internet, and in the real world. They could be anywhere – on web pages, inside book covers, written in chalk on a pavement or across a beach in the sand.

The game is based on how many players they invite to the game. For every person you invite to the game, you gain one point. For every person they invite, you gain ½ point. The person with the most number of points wins the prize when the game ends.

The game reached more than 37.000 players in a month, and increasing exponentially. If they succeed, it proves powers of networks. 

TOPICS: Advertising, Branding & Marketing
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Ozgur Alaz, Promoqube

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Özgür Alaz, the co-founder of the digital marketing agency Promoqube, is a trend specialist and entrepreneur. He leads projects related to digital strategy and marketing technology development. Besides having experience in finance, telecom and digital business models, Alaz is an expert in social media, digital strategy, business model innovation, trend analysis, lean startups and personal productivity.

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