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Marketing Enthusiasm

Marketing Enthusiasm

By Henry Lambert on December 14, 2006

John Grant suggests that we should adapt the term ‘marketing enthusiasm’ instead. This, he argues, provides an alternative to image and is more involving. Enthusiasm suggests a passion for something rather than passively being attracted to it.

John suggests seven rules of Marketing Enthusiasm:
1. Find a bigger enthusiasm than your brand
2. Give people a way to get involved#
3. Innovate to build life-relevance
4. Co-operate
5. Catch On
6. Partner Up
7. Build a Molecule

Recent Articles By Henry Lambert

Advertising Planner, Editor of IF! and occasional trend spotter.

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