At the risk of this blog becoming a Mini advertising fan club, we thought it would be worth showing some of the great experiential stuff Mini have been doing alongside the fantastic online and outdoor work that they’ve done.

Iain Tait of Poke and Crack Unit fame has posted about his recent trip in a Mini.
“I’m not going to give the whole game away as I’m sure that they’re touring this experience. If you see a bunch of new Minis that look like shrunken black cabs you should try to get a go.
“Basically a guy asked us if we wanted to go on a Mini Adventure. We were on lunch break and said yes. We got taken on a test-drive around East London showing off all the features of the new Mini, in a fun way, lots of local history, chit chat, etc. Then at the end there was a section of freaky performance art/drama that culminated in a big surprise. I shall say no more… For now…”

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