More People Read PSFK Than Visit SecondLife

Maybe, if we’re to believe a report by tech blog Valleywag which interrogates the information provided by Linden Lab, the company behind SecondLife. Valleywag suggests that all they hype about the virtual world sounds a lot like dotcom bubble 1.0. Central to their criticism is the idea of ‘recently logged in’:

If we think of a user as someone who has returned to a site after trying it once, I doubt that the number of simultaneous Second Life users breaks 10,000 regularly. If we raise the bar to people who come back for a second month, I wonder if the site breaks 10,000 simultaneous return visitors outside highly promoted events…

There’s nothing wrong with a service that appeals to tens of thousands of people, but in a billion-person internet, that population is also a rounding error. If most of the people who try Second Life bail (and they do), we should adopt a considerably more skeptical attitude about proclamations that the oft-delayed Virtual Worlds revolution has now arrived.

Maybe it’s time for all you brands to build little islands with funky animations off the edge of PSFK’s mainland instead?? ;)

SECOND LIFE: A story too good to check – Valleywag