Nerve to launch parenting site

Nerve Media announced it is launching an online magazine for urban parents. Babble, set to launch on December 12th, will be “for a new generation of parents — mothers and fathers who increasingly share the work of raising children, live in cities, and use the internet to access information.” From the press release:

Babble will be every bit as disruptive to the status quo as Nerve.com was when it launched in 1997. It will be a revolution in parenting magazines: a publication that talks to parents not just as caregivers, but as fun, smart, intellectually curious people. It will apply Nerve’s tradition of irreverent honesty to the experience of parenting without the infantilizing tone and acquisitive baby-as-accessory bent of so much of today’s parenting fare.

The popularity of UrbanBaby—or rather its dyspeptic message boards—proves there’s an audience for a subversive site. Like its competition, namely BabyCenter, Cookiemag, iVillage, and DaddyTypes, Babble will cater to a growing parenting market.