Nigella Helps Us Get Back To Basics

The Guardian carries a report on the effect celebrity cook Nigella Lawson has on product sales of ingredients that some people may consider lost to history.

Her latest advice is to use goose fat when cooking a Christmas Roast instead of butter in order to make the perfect roast potatoes.

Some of you may think yuk, but the reaction in product sales says there’s something going on here. It’s about cooking with food ingredients our grandparent’s may have. It’s about cooking with simple goose fat rather than infused virgin olive oil. It’s about ‘real food’ and maybe there’s something here which reflects why the ‘local food’ movement is growing well. Or something like that. We can’t quite put our finger on it. Thoughts?

Nigella effect sees goose fat sales soar | Broadcast | MediaGuardian.co.uk