December 21, 2006

Nike Hijabs

by Amanda Gore (PSFK London)

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Last week saw Bahrain sprinter Ruqaya Al Ghasara win the gold medal
in the 200-metres at the Asian Games in Doha, Qatar wearing a specially constructed hijab and a full-length
running suit that exposed only her hands and face. What’s very interesting is that Al Ghasara’s outfit is clearly branded by her sponsor Nike- you can’t miss the red swoosh placed across the side of her head.

Having already created jilbabs for Kenyan women to play volleyball earlier this year, Nike seem to be leading the way for branded religion.

cbc sports has an interview with the runner about her clothing choices- "Wearing traditional Muslim dress has encouraged me. It’s not an obstacle - quite the opposite" - worth a read

Article categories: Brands

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