Nike Trial Van is currently making pit stops at running events, roads and trails parks in Europe where interested consumers can try on one of over 1,000 pairs of running shoes and take them for a test run with no cost involved. The Nike rep is not allowed to sell anything, so people don’t have to feel pressured to spend money. They just offer shoes, advice and water. It’s beyond advertising. an effective tool.
You can not understand whether it’s good shoes or not unless you’ve tried them. Nike Trial Van transforms shoes trialing into an experience. It reaches real runners in their real environments.