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Nike Trial Van

Nike Trial Van is currently making pit stops at running events, roads and trails parks in Europe where interested consumers can try on one of over 1...

Ozgur Alaz, Promoqube
Ozgur Alaz, Promoqube on December 4, 2006.

Nike Trial Van is currently making pit stops at running events, roads and trails parks in Europe where interested consumers can try on one of over 1,000 pairs of running shoes and take them for a test run with no cost involved. The Nike rep is not allowed to sell anything, so people don’t have to feel pressured to spend money. They just offer shoes, advice and water. It’s beyond advertising. an effective tool.

You can not understand whether it’s good shoes or not unless you’ve tried them. Nike Trial Van transforms shoes trialing into an experience. It reaches real runners in their real environments.

TOPICS: Advertising, Branding & Marketing, Fashion
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Ozgur Alaz, Promoqube

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Özgür Alaz, the co-founder of the digital marketing agency Promoqube, is a trend specialist and entrepreneur. He leads projects related to digital strategy and marketing technology development. Besides having experience in finance, telecom and digital business models, Alaz is an expert in social media, digital strategy, business model innovation, trend analysis, lean startups and personal productivity.

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