Online Ambilight Experience

Philips Ambilight technology offers the new TV experience with light emitting from the left, right, top and bottom of the TV. In order to meet this experiece to millions, they have collaborated with MSN to launch online movie trailer service which offers movie promos in HD with Ambilight backlighting. Their press release says that:

Movie trailers are one of the most popular forms of online video downloads, with
film fans flocking to catch the first glimpse of new releases. Recognizing consumer demand for exceptional viewing experiences, Philips has collaborated with MSN’s Branded Entertainment & Experiences Team to announce the first ever online movie trailer viewings in Ambilight on MSN Movies. The collaboration delivers a compelling new way to enjoy online video at the most cinematic level yet. Audiences in the United States can now stream High-Definition (HD) movie trailers with full Ambilight backlighting at MSN Movies.

Nice work. Should we expect to see same collaboration with youtube?

Press Release

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Philips Shows Off Ambilight On MSN