Appearing on something called Ad Agency Deathwatch doesn’t sound like a good omen, does it? Anyway, the very nice Adrian Ho of Fallon dropped by the other day to see what the hell we do at PSFK. I tried my best to explain. Here’s their description of the video:
While PSFK isn’t an “agency” per se, we feel there is much we may learn from the organization’s agility and collaborative network. Adrian Ho sat down with PSFK’s Piers Fawkes for a chat about daily inspiration, change and adaptability, the death of the agency business model, and PSFK’s own business model and how it differs from the traditional agency model.
I think Adrian wanted me to be a little meaner to old school ad agencies but I was in a brighter mood than usual when he came in. I mean, I didn’t even mention all that crappy mess made by Edelman.
Fallon Planning Blog: Ad Agency Deathwatch: Piers Fawkes/PSFK

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