Search For Cool : Martin Cole

After we met man-o-many-hats Martin Cole in Miami in the summer, he sent us a DVD with a copy of his UK TV show ‘Search For Cool‘. In the show, Martin drives across Britian as he tries to understand what cool really is – and what the ingredients of cool is. After he sees hot-shot band Larrikin Love in concert he says:

There’s a lot of young people here just doing what they love… they seem to be preoccupied with not worrying about what is cool. But at the same time it’s essential to the success of this enterprise… that it does have something cool about it.

It’s well worth keeping an eye out for. Some clips available on YouTube are:
Search For Cool: What Is Cool?
Search For Cool: Stussy Sneakers
Search For Cool: Surfing

Russell Davies also has a long but fascinating podcast with the Martin here where amongst other cool stuff, he talks about the idea behind the show. (Img by Russell too)