Secrets of W+K creative

I’ve seen Russell a couple of times over the last week and on both occasions he has mentioned that one of the reasons for W+K London’s success is that when Tony Davidson and Kim Papworth, the two creative directors, are looking at ideas, they only go with the ones that they believe are campaignable in the long term e.g. four years and will work across a variety of media.

Tony recently spoke in Romania and you can watch a video of his speech here.