The Branding of Polaroid
It takes readers on a journey from the poorly branded product of 1957 with the odd name up to 1977 and the launch of the Polavision camera. It’s a fantastic read and shows just how iconic the Polaroid packaging became. Much of Apple’s current packaging seems to be influenced by the excellent Polaroid packaging of this era.
Recent Articles By Henry Lambert 
Advertising Planner, Editor of IF! and occasional trend spotter.
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| TOPICS: | Design & Architecture |
| TAGS: | packaging design |
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