The AvaStar : SecondLife Gets A Tabloid
Piers Fawkes, PSFK
Piers Fawkes, PSFK on December 18, 2006. @piers_fawkes

A couple of months back we saw Reuters plant a reporter in virtual world SecondLife, now German tabloid giant Bild are to launch an in-world virtual newspaper called the Avastar and will sell for 150 Linden Dollars. SecondLife already has newspaper called Second Life Herald and the newcomer promises to provide news, entertainment, service and orientation for the residents. It’s been built with the help of our friends at CScout and they tell us that it will be English language. The press release reads:

“The AvaStar” will offer its readers – the “residents” – around 30 pages of wide-ranging information about life in the virtual world. The majority of its readers will be relatively young, well educated men and women with an average age of 32 years. Its approach is direct and emotive. “The AvaStar” aims to serve as a guide and help newcomers in particular to find their bearings in the “Second Life” environment. The content is clearly structured: News, Business, Celebrity & Gossip, Style & Fashion, Travel and Entertainment form the editorial framework. A weekly guide to “Second Life” rounds off the newspaper.

Launch date: December 21 2006


TOPICS: Media & Publishing
Piers Fawkes, PSFK

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that provides a go-to source for new ideas and inspiration. He also is president of PSFK Labs.