Thresher’s Coupon Flurry

We had heard about the fact that people were sharing a coupon from Thresher’s on Hugh McLeod’s blog just over a week ago. Then, we went to the Coach & Horses in London’s Soho and one of our friends pulled coloured photo-copies of the coupon out of the bag and passed them to us all. The coupon offers 40% off wine and champagne until 10th December and this offer combined with the web’s ability to share info instantly has meant that it has been spread like wildfire. The BBC says:

The 40%-off wine and champagne voucher was intended for suppliers and their friends, but has been distributed widely via blogs, email and chatrooms. Queues have formed at one store while the Threshers website has crashed under the strain of demand for the offer.

“It was never intended to get this big,” a company spokesperson said. The company admits it is slightly concerned about the popularity of the offer.

Of course some say that it’s a clever PR stunt. But what a stunt!

BBC NEWS | Business | Web discount frenzy at Threshers: