Try Something New Today

UK supermarket, Sainsbury’s, has pulled itself out of the doldrums of the last 10 to 15 years. For what seemed like an age, Sainsbury’s was Britain’s favourite supermarket and its advertising was equally loved. However, in the last 10 years the brand and the company had lost its position and positioning.

However, now it’s back with a new position, “Try Something New Today”, and is back where it arguably belongs – getting British people to try new foods.

Richard Huntingdon has asked for planner’s opinions on Sainsbury’s latest efforts in his monthly Advocate post.