Yellow Box Beauty- Surprising Products

We’ve already reported on companies doing it for clothes, handbags and shoes, now Yellow Box Beauty brings the element of surprise to your makeup too.

Focusing
on ‘finding brands that are either new to the spotlight or may be on
the verge of being the next "it" thing’, the company offer a subscription service where a makeup or
beauty product from a hot new brand is delivered to your door once a
month. Each month the company spotlight a different brand on the website,
alongside offers such as gifts
with a purchase or discounts on orders that you can easily take advantage of after sampling your product.

In a world that is fast losing brand loyalties and increasingly searching out newer and rarer options, this service offers a clever and easy way of trying out a variety of small, new brands. And as the company is based on one person’s research and recommendation rather than being affiliated to any beauty brand, it lends an honest (though not necesssarily authoritative) voice to the choices made.

You can sign yourself or a friend up for a three, six or twelve month package to receive an assortment of goodies. Definitely an idea that could work across many other product areas and great for gifts- who doesn’t love a surprise?!