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Today's Ideas

Açai : Bossa Nova

Açai : Bossa Nova

By Piers Fawkes on January 29, 2007

One of the biggest challenges to big brands think they face today is trying to find the next big fragrance or flavor. Here’s something for all of you product managers to swill around: Açai. NotCot points us to new drink Bossa Nova which is filled with with açai – a small, dark purple rainforest berry that grows on palm trees on the flood-plains of the Amazon basin. Holds the title as the world’s highest antioxidant fruit.

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Design & Architecture, Food & Drink, Health & Wellness
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