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After Flattering Us, Time Wants Us To Digg It

After Flattering Us, Time Wants Us To Digg It
Innovation

After letting us know that we are all Time's Person of the Year in 2006, Time is now asking us to get closer and start poking it. Time magazine's website...

Guy Brighton
  • 8 january 2007


After letting us know that we are all Time’s Person of the Year in 2006, Time is now asking us to get closer and start poking it. Time magazine’s website has taken a step towards getting current by adding daily news, blogs and blog like features like ‘Add To Digg’ functionality. The press release says:

Within the familiar red TIME border, the redesigned site now offers
round-the-clock daily news coverage to complement the magazine’s new
Friday on-sale date, which went into effect last week.  In addition to
experiencing TIME’s unparalleled brand of analysis and reporting
online, TIME.com’s nearly 4 million monthly unique visitors will
interact with new features and blogs.

Well, the Ag is interesting: an aggregator of news from around the world, prepared in the UK in time for breakfast in the US.

Yup, there’s RSS feeds galore and podcasts but compared with the Daylife site we reviewed last week, Time’s new site is already way behind. As we said in the review, Daylife’s cut and mix of its news data was a sign of things to come but Time’s overhaul really just gets the publisher into 2006, rather than 2007, The new site is not groundbreaking or visionairy enough to keep it ahead of the new media publishers who are constantly evolving rather than occasionally updating. Time may be running out for Time.

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