Bloggers Fail To Buzz Davos

This year, the World Economic Forum in Switzerland shipped in a number of uber-bloggers to help promote its cause and create discussion on the blogosphere. The strategy failed though. They brought in bloggers like Jeff Jarvis, Ariana Huffington and John Battelle to write about what they found and, by the look of the Technorati stats, no-one really cared. No buzz, no memes, pin drop.

What went wrong? In our opinion, they brought the wrong bloggers. They brought in bloggers that, despite having large readerships, rarely set the world on fire. Have you ever sat in a cafe and said to your coffee chum, “Oh my god! Did you read what [insert blogger from above] wrote yesterday?” We doubt it. These bloggers are great but we’d image that they mainly have nodding-dog audiences, not other bloggers who spread ideas like a virus.

There was probably a lot of very important issues discussed in Davos, we have little idea what they were. Davos needed bloggers who gave us the info we want in the way we need it in a style that just makes us want to read it.

We had a think about which bloggers we would have cause buzz and debate. Here’s our list (seriously):

Manolo the Shoe Prince
The guy(s) at SlamXHype
Merano Vo the Flickr Queen
George Parker of AdScam
Ze Frank of course

Who would you have chosen?