Brand Experience: Red Bull Illume
On January 25 2007, Aspen/Snowmass hosted the official unveiling of Red Bull Illume Photo Exhibit displaying “the most dramatic compilation” of actin and adventure sports imagery. Fullaluv created 25 massive mirrored and metallic cubes to serve as the displays for the imagery. During the day, visitors can only see the the mirrored cubes but at night, the cubes illuminate.
Lots more photos here.
[via Core77]
Recent Articles By Piers Fawkes 
Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.
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| TOPICS: | Food & Drink |
| TAGS: | Brand Experience, Outdoor Marketing |
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