Branding With Architecture

The Chosunilbo runs an interesting article that looks at how brands are using their buildings as representations of their brands. Nothing too new in the idea – but the article finds lots of new applications of the idea. An extract:

Lined with famous brand shops including Gucci, Dior and Louis Vuitton, a stretch of Tokyo from Aoyama to Omotesando has become must-see destination for visitors to Japan. Tokyo’s Prada building, with its transparent exterior and bug-eyed window panels has emerged as one of the trend’s leading examples. Now tech companies are getting into the game, too, with Sony and Apple contributing eye-catching buildings in Ginza.

“Top global brands are hiring famous architects to design exquisite buildings and use them as banners for brand promotion,” confirmed a representative of the Korean branch of Mikimoto.

Digital Chosunilbo (English Edition) : Daily News in English About Korea

[via Core77]