Etsy

Influx have put up an interesting post about Etsy, an online shop that sells hand crafted products and has created a community around hand made things.

Etsy have now expanded from the online space to the physical space and set up their own commercial space in Brooklyn, New York. Key to the concept behind the new HQ is the community, Etsy say:

“It will be home to parties, trunk shows, seminars, workshops, a lending library, and all other sorts of fantastic things. It will have a silkscreen press, a letterpress, film, music, and video production facilities, jewelry making stations, sewing machines, sergers, and so, so much more. We will call it the Etsy Labs, and beginning with a small opening party on February 1st, its doors will be open to you.”

It’s interesting to see how brands are inviting outsiders in through the gates and involving them in the creative and commercial process.