Great Ideas For Planners & Creative Thinkers On IF!

It’s been a dream week on our subscription site IF!. Some smart stuff from Henry & Jeff:

Media Ideas: Punk Meets Posh

There’s a new London magazine on the scene Punk Meets Posh. The
magazine examines Independent boutiques, fashion designers, comedy
clubs, markets, galleries, theatres, barbers, specialist concierge
services, bars, boutique hotels, restaurants, clubs and gambling dens.
Punk Meets Posh tries to dig out the hidden gems and put them
alongside…
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|  Posted By Henry Lambert on January 24, 2007
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Topics/Tags: Publishing

Advertisers Targeting Gamers
Online casual gaming sites are increasingly getting into the ad
game.  Not to be confused with the high intensity, multi-player, "kill
‘em all" action games, casual games attract a "diverse group of Web
users who like to solve puzzles, play word games and decipher mind
benders online."While traditional action…
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|  Posted By JeffSquires on January 24, 2007
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Topics/Tags: Gaming, Online Marketing

New Onitsuka Tiger Campaign
Amsterdam based ad agency Strawberry Frog have put together the
latest Onitsuka Tiger (Asics) campaign. The campaign will launch with a
giant shoe sculpture which is a 1.5 metre replica of a Kabre 74
sneaker. The campaign is all based on the line ‘Made of Japan’. The
sculpture of…
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|  Posted By Henry Lambert on January 24, 2007
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Topics/Tags: Online Marketing

Vending Machines
Last month, you may remember us asking you to post videos on YouTube
about what you thought was going to be be Big in 2007. We thought we
might dig this one out just remind us of the opportunities. Many thanks
to Kevin Dugan of PRBlog….
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|  Posted By JeffSquires on January 24, 2007
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Topics/Tags: Retail Inspiration

Urban Spam: The True Graffiti Problem?
Love
this commentary by the anti-advertising agency: they’ve covered the
video-screens that sit above New York’s subway stops blasting out ads
day and night.
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|  Posted By Piers Fawkes on January 24, 2007
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Kuntzel + Deygas
The French design duo Kuntzel + Deygas has been doing groundbreaking
digital video work since 1990.  One of their more recent projects
includes the snazzy Catch Me If You Can opening sequence, but the duo
are frequently engaged in much more unconventional projects.
Full Article
|  Posted By Piers Fawkes on January 24, 2007
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Topics/Tags: Design, Required Reading

Icevertising
Munich agency Serviceplan advertised cheap vacations by writing the price on cars’ snowed up windscreens.
Full Article
|  Posted By Piers Fawkes on January 24, 2007
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Topics/Tags: Creative Ideas, Guerrilla Marketing, Outdoor Marketing, Travel

Free & Legal
Lifehacker has compiled a list of 6 different ways you can find
legal, republishable content on the web without fear of the copyright
police. 1. Creative Commons search interface - Video, music, images and
documents 2. Wikimedia - Video, music, images, documents 3. CCHits and
CCMixter - Music 4….
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|  Posted By JeffSquires on January 23, 2007
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Topics/Tags: Creative Ideas, Online Services

Ads with Face Recognition
All the information that companies can hold on you from visiting
there websites or shopping in their stores was pretty scary - just
seeing contextual or behavioural online ads can feel a little odd at
times, but things are about to get even more personal. Advertising Lab
have announced that…
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|  Posted By Henry Lambert on January 23, 2007
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Topics/Tags: Outdoor Marketing

Consultancy 2.0
Just to show that they’re not all Ivy League and Oxbridge grads
having tea partays, PWC have put together an excellent report which
examines the future of communications. And guess what? Web 2.0 features
pretty heavily. Rather than knocking them (like we did in our opening
sentence) we should thank…
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|  Posted By Henry Lambert on January 23, 2007
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Topics/Tags: Required Reading

Trend Tube Map

Mindshare called this ‘The world’s best trend map ever’ and they’re not
far wrong. Ross Dawson put the map together in December last year and
based it on, what looks like, the famous London tube map by Harry Beck.
The map shows key trends in each sector and also…
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|  Posted By Henry Lambert on January 23, 2007
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Topics/Tags: Brand Ideas

Advertisers Avoid Ad-Blog Networks & Use Google Instead
Advertisers are avoiding the use of advertising blog networks and
using Google to advertise on leading blogs. We noticed a number of
brands were appearing on PSFK’s site that hadn’t been bought through
our rep, Federated Media - and when we looked into it, we found that
the advertisers had booked Google AdSense ads that run in rotation in
the unsold inventory. What the advertisers are doing are buying site
specific Google ads: in other words, they say ‘run this ad on this
site’ to Google.
Full Article
|  Posted By Piers Fawkes on January 23, 2007
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Topics/Tags: Influencer Targeting, Online Marketing

Heidies
Have
you seen this?! Pretty extraordinary campaign by Diesel where 2 girls
in their underwear try to convince Diesel to hire them as models - or
they’ll chop of the sales assistant’s balls. All streamed live.
Full Article
|  Posted By Piers Fawkes on January 23, 2007
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Topics/Tags: Fashion, Online Marketing, Youth Marketing

Pitching Social Media
Over on his blog, Long Tail author Chris Anderson provides some
commentary on the debate around pitching bloggers with a social media
press release.
Full Article
|  Posted By Piers Fawkes on January 23, 2007
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Topics/Tags: Public Relations

Great American Ad Blogs
We were asked to list some great US ad blogs for someone the other
day, so we gave this list.
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|  Posted By Piers Fawkes on January 23, 2007
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B-Bags
The B-Bag is a biodegradable alternative to the traditional grow
bag. Similar to the paper filing system in your desk, this
multi-sectioned folder can be filled with just about any annual plants
seeds and makes gardening a whole lot easier. The B-bag functions the
same way [as traditional grow bags]…
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|  Posted By JeffSquires on January 22, 2007
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Topics/Tags: Brand Ideas, Packaging Ideas, Retail Inspiration

RFID Audiobar
The Museum for Contemporary Art Roskild comissioned Mogens Jacobsen
to come up with a new and varied way to present the museum’s "vast
archive of sound-art." Jacobsen responded by creating Hørbar, a
"physical bar-like social environment that enables visitors to interact
with sounds via RFID tagged bottles." Each bottle in…
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|  Posted By JeffSquires on January 22, 2007
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Topics/Tags: Art, Electronics, Inspiration, Technology,   

Pebble Typeface
A creative new font entitled The Brighton Typeface is entirely
composed of pebbles found on Brighton Beach. Pretty straight forward,
each pebble resembles (mostly) the letter it represents. Look at the
photo, can’t you tell that says PSFK? It all started when Tom, designer
of the font, found a pebble…
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|  Posted By JeffSquires on January 22, 2007
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Topics/Tags: Creative Ideas, Design