Green Trend Gripping UK Brands

2007 has kicked off with UK brands wanting to feel a little better about themselves and do something positive. Either that, or they’re hopping on the eco bandwagon.

HSBC has created the inaugural HSBC Green Sale, every product bought before the 31st January will trigger a donation to a chosen HSBC charity.

Tesco, Britain’s biggest retailer, are recycling people’s old Christmas cards.

I feel that the Tesco initiative has a bit more going for it than HSBC’s green sale which feels a little bit opportunistic and misnamed.

Via Brand Tarot