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Green Trend Gripping UK Brands

Green Trend Gripping UK Brands

By Henry Lambert on January 5, 2007

HSBC has created the inaugural HSBC Green Sale, every product bought before the 31st January will trigger a donation to a chosen HSBC charity.

Tesco, Britain’s biggest retailer, are recycling people’s old Christmas cards.

I feel that the Tesco initiative has a bit more going for it than HSBC’s green sale which feels a little bit opportunistic and misnamed.

Via Brand Tarot

Recent Articles By Henry Lambert

Advertising Planner, Editor of IF! and occasional trend spotter.

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