Greenpeace initiated the campaign "Green my Apple" which brings you some insights into Apple’s apparently not-so-green philosophy. Worth considering and acting!
"We love Apple. Apple knows more about "clean" design than anybody,
right?So why do Macs, iPods, iBooks and the rest of their product
range contain hazardous substances that other companies have abandoned?
A cutting edge company shouldn’t be cutting lives short by exposing
children in China and India to dangerous chemicals."
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The fact that this site is misleading is exactly the problem with it. While Apple is not perfect by any means, it is quite better than a lot of tech companies. It instead hypes numbers of things that are less important or impossible to achieve than the main issues, saving the environment.
Greenpeace has come out and said in interviews that it finds nothing wrong with putting the spotlight on a “trendy” company because more people will hear about it. Rather than Greenpeace acting to eliminate some of the worst offenders, it is simply using this as a hype machine. It’s sad really, especially since I care for the environment more than most.
January 23rd, 2007 at 5:39 pm
Tom from Greenpeace here. RamJaw, Our site is not misleading – in fact it very clear on why we are targeting Apple.
Apple is an industry leader and innovator that prides it self on being the best. Apple users expect the best from Apple. So why shouldn’t Apple have the best environment policies of all the companies?
If Apple makes this change it will set a new standard that other companies will be follow. That will be Apple showing environmental leadership.
None of what we are asking is impossible (many companies are doing it already or have publicly pledged to do it).
Maybe if you don’t think toxic chemicals, global recycling policies and e-waste dumping is an important environmental issue you should ask someone taking apart toxic computer parts by hand in an e-waste dump?
January 24th, 2007 at 6:15 am