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Heidies

Heidies

By Piers Fawkes on January 23, 2007

Have you seen this?! Pretty extraordinary campaign by Diesel where 2 girls in their underwear try to convince Diesel to hire them as models – or they’ll chop of the sales assistant’s balls. All streamed live with the girls reacting to the chat forum. Very little censorship too! Wow! (And the campaign’s pretty amazing too).

This is web TV.

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Advertising, Branding & Marketing, Design & Architecture, Fashion, Web & Technology
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