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Hints At Magazine Advertising’s Future

Hints At Magazine Advertising’s Future

By Piers Fawkes on January 22, 2007

In his column for Campaign Magazine, Russell Davies praises arts-fashion magazine Blag for both its absence of advertising but also its approach for working with brands. The editors at Blag try to avoid classic advertising and would rather ‘weave’ a brand into the magazine to improve the reader (and brand) experience.

russell davies: blurry future

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TAGS:	Media Planning & Strategy

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