Iconic Luxury: The $1,300 Tee

So, we gave PSFK co-founder Simon King a bell on Friday to try to give him a nudge to write a little more often on fashion.psfk. “Sorry, mate,” Simon replied. “I’ve been busy with this new shipment for Harrods.” We know some of you think that Simon King – the S & K of PSFK – doesn’t exist, but actually he just got busy with his real job as PSFK took off. Under his label LondonDenim, he sells jeans to the Japanese and customized luxe-wear to Harrods shoppers.

“Yeah,” Simon continues. “I had to check the number of Swarovski crystals on this one off T-shirt they’re going to have for sale up in Knightsbridge.”

2,700 Swarovski crystals embellish Simon’s rock-guitar designed T-Shirt. Even the guitar strings are crystals. They were all hand-arranged by Simon for the Harrods Rocks promotion in February. The T Shirt is for sale at Harrods or via his site LondonDenim.com.

We reckon that makes the T-Shirt the most expensive T Shirt ever made in the world. His other shirts go for a palty $170 each… makes us wonder if we’re in the wrong game or something.

shop.londondenim.com