Interaction Design for RFID Retail

PingMag has a piece up that examines interesting use of RFID in Mitsukoshi’s flagship store. They recently interviewed Masakazu Nishida, the general manager who leads Mitsukoshi’s RFID project, about their initiatives (RFID, price tags, intelligent fitting room) where they are exploring new ways to use RFID.

At the women’s shoe department in Mitsukoshi’s flagship store in Nihonbashi, Tokyo, customers can easily find their right shoes using an RFID-based technology, which is carefully installed in the retail space.

The technology is used at seven locations across the country and surprisingly the shoe departments’ sales have been increased by 13.3% ever since.

PixPar Mag’s Interview

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