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Interaction Design for RFID Retail

PingMag has a piece up that examines interesting use of RFID in Mitsukoshi’s flagship store. They recently interviewed Masakazu Nishida, the general...

Ozgur Alaz, Promoqube
Ozgur Alaz, Promoqube on January 2, 2007.

PingMag has a piece up that examines interesting use of RFID in Mitsukoshi’s flagship store. They recently interviewed Masakazu Nishida, the general manager who leads Mitsukoshi’s RFID project, about their initiatives (RFID, price tags, intelligent fitting room) where they are exploring new ways to use RFID.

At the women’s shoe department in Mitsukoshi’s flagship store in Nihonbashi, Tokyo, customers can easily find their right shoes using an RFID-based technology, which is carefully installed in the retail space.

The technology is used at seven locations across the country and surprisingly the shoe departments’ sales have been increased by 13.3% ever since.

PixPar Mag’s Interview

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TOPICS: Electronics & Gadgets, Fashion, Retail
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Ozgur Alaz, Promoqube

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Özgür Alaz, the co-founder of the digital marketing agency Promoqube, is a trend specialist and entrepreneur. He leads projects related to digital strategy and marketing technology development. Besides having experience in finance, telecom and digital business models, Alaz is an expert in social media, digital strategy, business model innovation, trend analysis, lean startups and personal productivity.

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