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IPA Report To Ad Agencies: Understand Trends Or Die

IPA Report To Ad Agencies: Understand Trends Or Die

By Piers Fawkes on January 4, 2007

“The overriding message of the report is that of a wake-up call to agencies who need to get to grips with emerging trends or else see commercial advertising begin to decline.”

The IPA Report : The future of advertising and agencies

Time to call PSFK, no?

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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