Junk Food Advertising: BK & ASA Accused Of Collusion

Burger Kind and the advertising industry are getting further heat about the fast food ads. Campaigners in the UK have complained about poor decisions by Britains’s Advertising Standards Authority against Burger King’s ‘Manthem’ advertising and have gone as far as to accuse the body of favoritism towards the fast food giant. The Guardian reports:

The Sustain campaign co-ordinator, Richard Watts, accused the ASA of being part of a “cosy little monopoly” that protected junk food manufacturers from having their ads banned at the expense of children’s health.

The ASA could have used this opportunity to protect children from advertising for unhealthy products, such as this burger, but chose to side with the industry instead,” he said.

“It is an industry-run body, enforcing an advertising code drawn up by industry. The sooner we break up this cosy little monopoly, the better.”

BK won’t have it all its own way | Advertising | MediaGuardian.co.uk