MINI USA Uses RFID For Personal Billboards

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January 15, 2007

MINI has started to offer keyfobs with RFID chips in built which allow drivers to display personal messages at billboards when they drive close to them. A pilot campaign in Chicago, New York, Miami, and San Francisco allows participating customers to send in their messages then get to drive their cities announcing their news to other car drivers.

By Piers Fawkes

in Automotive, Piers Fawkes's Articles

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