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MINI USA Uses RFID For Personal Billboards

MINI USA Uses RFID For Personal Billboards

By Piers Fawkes on January 15, 2007

MINI has started to offer keyfobs with RFID chips in built which allow drivers to display personal messages at billboards when they drive close to them. A pilot campaign in Chicago, New York, Miami, and San Francisco allows participating customers to send in their messages then get to drive their cities announcing their news to other car drivers.

Recent Articles By Piers Fawkes

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS:	Automotive
TAGS:	Guerrilla Marketing, Outdoor Marketing

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