Your go-to source for new
ideas and inspiration
Mobile Marketing

Mobile Marketing

By Piers Fawkes on January 22, 2007

There’s a pretty lengthy article in the NY Times about mobile marketing – the opportunities and the challenges. Much of this has been said before but there was one idea that stood out where brands supported mobile users who consumers mobile content: Mobile content can be pretty expensive and brands could offer some sort of branded utility to users to offset costs.

Madison Avenue Calling – New York Times

Piers Fawkes

Recent Articles By Piers Fawkes Follow Piers Fawkes via RSS

Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

Comments

TOPICS: Uncategorized
TAGS: