New Diesel Ads make Global Warming Cool

The new Diesel ad campaign has swapped the obvious sexual connotations of previous seasons to focus on something more serious: the effects of global warming.

Shot once again by Terry Richardson, the images are unsurprisingly highly stylised and glamorous, but in an unusual twist the emphasis in the pictures is clearly placed on the location rather than the products. Scenes show life in a world that has been completely altered by global warming, with rising sea levels and increased temperatures. Obvious landmarks including the New York skyline, Mount Rushmore and the City of London are shown almost completely submerged in water, whilst the Great Wall of China is buried in sand, the pigeons of St Marks Square in Venice have been replaced by parrots, and palm trees and lizards surround the Eiffel Tower.

All of these can currently be seen on the Diesel website, which the company have branded ‘global warming ready’. Running alongside this ad campaign, Diesel are promoting the work of stopglobalwarming.org, as well as their own list of things you can do to atone without changing your glamorous lifestyle! All produced with the company’s trademark cheekiness, the site is a clever way of highlighting a serious issue in a digestable format.