Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Online Marketing Trends

Piers Fawkes, PSFK
  • 9 january 2007

Here’s an out-take from an email we sent a friend the other day:

* Widgets
* Branded Utilities – which are widgets that are useful.
* The death of page count – as interaction on sites rises though widgets and ajax
* Brands still getting blogging wrong by trying to fake it – see anything Edelman has done
* Direct response becomes 100% google :) – seriously watch google go into the magazine and radio sales space
* Leveraging social networks – brands making platforms to help people come together on and offline
* Transparency – brands not faking their customer reviews
* Death of control, the rise of inspiration – you can’t control someone’s interaction with your brand but you can definitely inspire them

PSFK Writer Piers Fawkes, PSFK
  • 9 january 2007
  • {{post.date_formated}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth