menu

Online Marketing Trends

Advertising
Piers Fawkes, PSFK
  • 9 january 2007

Here’s an out-take from an email we sent a friend the other day:

* Widgets
* Branded Utilities – which are widgets that are useful.
* The death of page count – as interaction on sites rises though widgets and ajax
* Brands still getting blogging wrong by trying to fake it – see anything Edelman has done
* Direct response becomes 100% google :) – seriously watch google go into the magazine and radio sales space
* Leveraging social networks – brands making platforms to help people come together on and offline
* Transparency – brands not faking their customer reviews
* Death of control, the rise of inspiration – you can’t control someone’s interaction with your brand but you can definitely inspire them

+Advertising
+Google
+technology
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Consumer Goods Yesterday
Augmented & Virtual Reality Yesterday
No search results found.