Companies are not the only ones trying to tap into an ideal, passionate audience for their messages. Political causes face the same challenge; placard-carrying, slogan-shouting crowds no longer show up...

Guy Brighton
  • 25 january 2007

Companies are not the only ones trying to tap into an ideal, passionate
audience for their messages. Political causes face the same challenge;
placard-carrying, slogan-shouting crowds no longer show up to support
what they believe in like they did in the 1960’s.

A company
has come up with a solution: provide online access to people willing to
be "rented" as protestors. Fees are individually negotiated between
each protestor and who is hiring them. An excerpt from the Spiegel Online

Berlin-based Erento,
a company that pairs renters with potential customers, offers an
unusual lineup of products and services for loan. In addition to such
rentals as snow machines, horse-drawn carriages for weddings,
chicken-plucking machines and private jets, the site also now offers a
unique service: protestors for hire.

by their profiles, most of the 300-plus people currently listed in the
"rent a demonstrator" category are young and attractive. Potential
agitators looking for support for their public protests can choose, for
example, Steffen, age 22, 190 cm tall (6 feet 2 inches), "athletic" and
with a shoe size of 45. He’s available for gigs all over Germany, but
says he prefers the state of North Rhine-Westphalia. Or Manuela, who
has green eyes and "very long" hair and is available within a
100-kilometer range of Berlin. Included in the extensive personal
information — which at times seems more suited to a dating site — are
skin color and "appearance type," which can be for example "European,"
"African," "South American" or "Asian."

From "Need a Demonstrator? Now You Can Rent Them Online"
[via Spiegel Online International]

Contributed by Kristin Gorski


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