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SpiralFrog Dies

SpiralFrog Dies

By Piers Fawkes on January 22, 2007

There’s a lot of news in the blogosphere about the loss of the CEO of temporary-music-for-watching-advertising SpiralFrog, and gossip in the pub on Friday was that the site will close before it is launched. The model was always complicated for consumers: free music that wasn’t really free unless you went and watched ads every month. Also, rather daft as a music model: you’d have to get at least $500 cpm to cover the cost of giving away the music. We’ll let you know when we get some firm news.

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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