Starbucks have responded to a video placed on YouTube by the charity Oxfam by hosting their own video response. Oxfam’s video highlights the “Starbucks Day of Action” were activists across the world visited Starbucks stores on Saturday, December 16 2006 to protest about the coffee-chain’s treatment of Ethiopian farmers. Starbucks reacted by “putting the record straight” about a trademark tussle they’re having with the Ethiopian government. It’s the first time we’ve noticed a corporation managing its communications like this with YouTube. Very interesting.
Here’s Oxfam’s video, then the response from Starbucks.
Commenting on it, Business Week’s Stephen Baker says:
If Starbucks wants to use video, it should be at least a wee bit compelling. And it would gain credibility by presenting the opposing side. How about letting Dub Hay debate some of the protesters?
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