January 31, 2007

The next generation: Interactive Online Video.

by Adrian Lai

CoullCScout posts about the emerging trend of Interactive Online Video:

YouTube-like video sharing sites that not only allow users to upload and share videos, but also lets them interact. Like tagging certain segments, hyperlinking different areas within the video, and better searching within videos.

Imagine being able to roll over and find out what brand of lipstick Lonelygirl15 is wearing. YouTube’s good enough, but is there an opportunity for a company to come in and do for videos what Flickr’s done for photos? "Do more with your videos?"

Related: Joost.com (Formerly known as the Venice Project)

Article categories: Creative Class, Media & Publishing, TV & Film, User Generated Content

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One Response to “The next generation: Interactive Online Video.”

  1. Robert Victor
    Posted from: 216.73.80.21

    February 1st, 2007 at 3:55 pm

    I know that PSFK is no place for self-promotion but DoubleClick has created several innovative ad formats using video. Adrian alludes to marketers going beyond normal video at the end of this article; however, rolling over a dress (“Sweetspotting”) is just the beginning. Imagine high-interest categories, like automotive, allowing the viewer to launch into long-form video from a 30 second spot (“Telescoping”) or allowing the viewer to choose the most relevant ad directly in the video player (“Interactive Video”). Regardless of the execution, Flash video is an amazing new tool for brands to engage their consumers.

    If anyone is interested, here is a link to some sample creative: http://www.dartmotif.com/samples/instream/flash/index.html

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