Comments on: The next generation: Interactive Online Video. http://www.psfk.com/2007/01/the_next_genera_1.html Ideas & Trends Wed, 25 Nov 2009 05:15:58 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Robert Victor http://www.psfk.com/2007/01/the_next_genera_1.html/comment-page-1#comment-678 Robert Victor Tue, 30 Nov 1999 00:00:00 +0000 #comment-678 <p>I know that PSFK is no place for self-promotion but DoubleClick has created several innovative ad formats using video. Adrian alludes to marketers going beyond normal video at the end of this article; however, rolling over a dress (“Sweetspotting”) is just the beginning. Imagine high-interest categories, like automotive, allowing the viewer to launch into long-form video from a 30 second spot (“Telescoping”) or allowing the viewer to choose the most relevant ad directly in the video player (“Interactive Video”). Regardless of the execution, Flash video is an amazing new tool for brands to engage their consumers.</p> <p>If anyone is interested, here is a link to some sample creative: http://www.dartmotif.com/samples/instream/flash/index.html</p> I know that PSFK is no place for self-promotion but DoubleClick has created several innovative ad formats using video. Adrian alludes to marketers going beyond normal video at the end of this article; however, rolling over a dress (“Sweetspotting”) is just the beginning. Imagine high-interest categories, like automotive, allowing the viewer to launch into long-form video from a 30 second spot (“Telescoping”) or allowing the viewer to choose the most relevant ad directly in the video player (“Interactive Video”). Regardless of the execution, Flash video is an amazing new tool for brands to engage their consumers.

If anyone is interested, here is a link to some sample creative: http://www.dartmotif.com/samples/instream/flash/index.html

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