Hidden Persuader has found this rather clever ad from Axe by Lowe Belgium.
The question is though, is this urban spam or great advertising?
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Inspiration to make things better.
January 26, 2007
Hidden Persuader has found this rather clever ad from Axe by Lowe Belgium.
The question is though, is this urban spam or great advertising?
Inspiration to make things better.
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Hell yeah, that’s a great idea.
However I’m really not getting the point of this “urban spam” discussion on both IF and PSFK.
I mean firstof all advertisement is always something that’s being pushed into the center of your attention, no matter in which media.
True, ad people try to push the boundaries of where to place their ads, be it on cars, the moon, sports outfits etc..
I would classify any information which i receive or perceive without really wanting it, be it your local supermarkets hot price offers in your letterbox, huge citylight posters in the subway, ads in TV and the movies, as Spam.
Come on, Advertisement is mostly spam. Sure, there are some clever spots, ads that make you “feel that way” or whatever. But how high is the percentage of high quality ads (and i am not talking adblogs now!!!)?
Could write a PhD about this one. Hehe.
January 28th, 2007 at 11:36 am