January 16, 2007

Vegan Friendly Fashions in New York Times

by Amanda Gore (PSFK London)

The New York Times has an interesting article on the recent proliferation of vegan-friendly fashions and stores that have been opening in New York-

National chains like Whole Foods; boutiques like MooShoes, a New York
outlet for imitation-leather wallets, belts and bags; online stores
like Pangea; and eco-minded labels like Moral Fiber, Real Fake, Novacas
(no cows) and Matt & Nat are encouraging shoppers, even those
merely flirting with a “cruelty free” diet, to embrace its precepts not
just in the kitchen but in their wardrobes. To their minds, vegan chic,
once an oxymoron, is a glossy new marketing handle. Clothes and
accessories once shunned for their aura of hair-shirt deprivation have
acquired a hint of luxury.

They also make reference to the Vegan Fashion Blog, an interesting new site that posts information and links for stylish, cruelty-free fashions.

Read full article here

Article categories: Ethical Consumerism, Retail, Trends In The US

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